Begun in the Italian region of Tarento but with the aim of expanding to all corners, Wemag is a perfect exponent of what it is to be glocal (a combination of global and local). This is an experiment that combines global news with content linked to local customs and uses, which has revolutionised the Italian magazine market and which may yet flourish as a network of franchises.
- Edited in Taranto, Italy
- Format 205 x 265 mm
- Company ARAFEN S.p.A
"We want people to buy paper. We don’t care what, as long as it's on paper"