The magazine Viva, which accompanies the Argentinean newspaper Clarín every Sunday, renewed its content, structure and design in 2009 strengthening its journalistic tone and increasing the services for its readers. These transformations were followed by a change in format. The magazine, which began in 1994, had not undergone major changes since 2003, when it was last redesigned.
- Edited in Buenos Aires, Argentina
- Format 205 x 276 mm
- Company Arte Gráfico Editorial Argentina AGEA S.A.
"I don’t see that the Sunday magazines are in danger"