The Russian financial newspaper par excellence –created by the giants of the financial press The Wall Street Journal and Financial Times– opted to redesign to strengthen its position in the market. It changed to the traditional ‘salmon’ colour, which is used by all the leading financial papers and redesigned its page layouts. The paper’s navigation system was inspired in the language of the Internet and each section was given its own visual identity to make the content offer more evident.
- Edited in Moscow, Russia
- Format 420 x 595 mm
- Company ZAO Business New Media
"Readers of the newspaper are not all rich. They also read us because we are independent"