The Italian papers are no strangers to the crisis affecting the sector across most of the world. So although they celebrated the arrival of the iPad, they decided to tread carefully with regards the new platform. Instead of leaping in at the deep end, titles like La Stampa decided to enter the game with caution. And thus projects like Tuttolibri were born, the adaptation of the paper’s literary supplement on the touchscreen; a small but brilliant app to release in the App Store.
- Edited in Turin, Italy
- Company Editrice La Stampa
"We didn’t want to just reproduce the paper edition"