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In 2005 the traditional Universo group launched a popular newspaper with a philosophy focused on family values. The idea was to provide society with relevant news without resorting to shock tactics. The strength in the colour palette and a striking typography set are the bases of a design that achieves this aim and opens a market for the new paper.

  • Edited in Guayaquil, Quito, Ecuador
  • Format 285 x 320 mm
  • Company El Universo
  • Websuper.com.ec