In 2005 the traditional Universo group launched a popular newspaper with a philosophy focused on family values. The idea was to provide society with relevant news without resorting to shock tactics. The strength in the colour palette and a striking typography set are the bases of a design that achieves this aim and opens a market for the new paper.
- Edited in Guayaquil, Quito, Ecuador
- Format 285 x 320 mm
- Company El Universo