Russia Beyond The Headlines
The launch in 2007 of a supplement that would talk about Russia in three major Western newspapers, has now become, five years down the line, a much more extensive project that includes 32 editions published in 25 different countries. The design of RBTH, the pullout created by Rossiyskaya Gazeta with the aim of projecting a positive image of Russia abroad, had to be adapted to the different paper formats of each of its new distributing newspapers.
- Edited in Moscow, Russia
- Company Rossiyskaya Gazeta
"Ours is a marketing project for the country. We show what works well"