O GloboA Mais
O Globo wanted to offer its subscribers a news publication that took full advangtage of all the capacities of a tablet and which at the same time extended the value of the paper beyond the morning. This was the inspiration for O Globo A Mais, a supplement for the iPad that can be downloaded every evening from the same place that offers the e-paper version of O Globo and which, since its launch, has increased the time readers spend on the application from 26 to 77 minutes.
- Edited in Rio de Janeiro, Brazil
- Company Infoglobo
"It’s not the website, or the tablet, or the newspaper, or the mobile, but at different times of the day each one of these formats, and also O Globo"