Brazil’s middle-class has grown at a dizzying rate in recent years and today constitutes 50% of the population. Massa was created in this context. The newspaper filled a gap in the popular newspaper market and offered news, entertainment and services to the C-D classes of Salvador de Bahia. Produced by a multimedia team, the paper is published every day from Monday to Saturday and reaches an average daily circulation of 21.000 copies.
- Edited in Salvador, Brazil
- Format 289 x 378 mm
- Company Grupo A Tarde
"Massa represents a segment of the population that was previously invisible"