The popular press is widely accepted in Brazil, but has not been able to get properly off the ground in Sao Paulo, where the team from Lance! boldly launched a paper of this kind with a completely original formula: 50% general news and 50% sport, with a large dose of services to round it off. Mais was conceived as a modern paper that could be read quickly and easily and which is within reach of everyone (it is cheaper than average), it was put together with a design based on displaying the news as small items, density, visual language and chromatic richness.
- Edited in São Paulo, Brazil
- Format 273 x 350 mm
- Company Areté Editorial SA
"We are a popular newspaper, plain and simple… although we do have a lot of sport"