Cases i Associats

Mais

The popular press is widely accepted in Brazil, but has not been able to get properly off the ground in Sao Paulo, where the team from Lance! boldly launched a paper of this kind with a completely original formula: 50% general news and 50% sport, with a large dose of services to round it off. Mais was conceived as a modern paper that could be read quickly and easily and which is within reach of everyone (it is cheaper than average), it was put together with a design based on displaying the news as small items, density, visual language and chromatic richness.

  • Edited in São Paulo, Brazil
  • Format 273 x 350 mm
  • Company Areté Editorial SA
"We are a popular newspaper, plain and simple… although we do have a lot of sport"

Walter de Mattos Junior President of Lance!