France Soir, a newspaper whose sales reached 2 million in the 70s and that forms part of the French collective imagination, suffered a gradual loss of identity which lead to it losing its place in the French market. When the young Russian millionaire Alexander Pugachev acquired the paper in 2009 it was proposed to revert the situation by aiming for something between sensationalist journalism and quality news. The 2011 redesign adopted an attention-grabbing front page split into three blocks to emphasise the three pillars of the new model: editorial stance, essential news and sensationalist content.
- Edited in Paris, France
- Format 280 x 358 mm
- Company Les Editions du Nouveau France Soir