The Depor project is a manual for success for a newspaper product. Not only was it able to launch a sports newspaper onto the market when there were already three of its kind in the kiosks, but it also crowned the achievement by becoming leader of its segment in just ten months. Its key is a clear, sporty and passionate design, where the typography and photos come together to “scream” emotion. Thus, the green logo with its refined lines connects with the sporty ‘look’, while the colour palette, typography and general order help to distance the paper from the extremely popular profile of its competitors.
- Edited in Lima, Peru
- Format 280 x 335 mm
- Company Prensa Popular SAC
"We sell success. One team always has to win"