Daily Mirror, the inventor of a newspaper model that became a benchmark for popular newspapers all around the world, needed a transformation to recover its essence. The change established a graphic code that, for the first time, enables the paper to highlight content that is closest to the reader. It uses a more magazine-like language and different typography.
- Edited in London, United Kingdom
- Format 284 x 361 mm
- Company Trinity Mirror plc
"The redesign process has enabled us to remember what the Mirror does well"