The Paraguayan Crónica went from having a strong position in the sensationalist newspaper market to being a quality popular newspaper, which is now taken home and also read by housewives. The change was brought about by a much more approachable design, which gave emphasis to the three pillars of this newspaper: News, Show Biz and Sport.
- Edited in Asunción, Paraguay
- Format 280 x 375 mm
- Company Gráfica y Editorial Intersudamericana
"Showing how the Crónica has changed is the perfect business card"