Redesigning an already successful newspaper was a real challenge for a publication that was already fully profitable but lacked structure, methodology and stability. With the German popular press as an ever-present benchmark, the revamped Clic! was able to offer its own model, characterised by headlines that integrated with the images, the effect of colour and the dominance of photography over text. The redesign gave the tabloid more emphasis on family-oriented services, supported by a typographical and colour change that lent it a fresh aesthetic.
- Edited in Bucareste, Romania
- Format 385 x 285 mm
- Company Adevarul Holding
"The tabloids sell more because they aim straight for the reader’s emotions"